Our story

AllBody is an all inclusive clothing line made for all ages, genders, sizes & races. We were founded by myself (Emma Tamsin Hill), and my wonderful dad Adrian (I’m the creative side, he’s the boring business side). Recently my partner Brandon has joined us as a website technician and will lead in house production once we hopefully expand given your continued support. I’m not very good at all this professional “write about how great I am” stuff so let me tell you my story…

At a young age being a bigger girl I soon learnt through TV, magazines & advertising that people that looked like me weren’t the ideals of beauty. As I got older and ventured into my teen years my self loathing really began. I hated being fat and honestly thought all my problems would be solved if I looked like everyone else who was slim. Despite this I still had a keen interest in fashion. I remember being 10 years old playing with my “be a fashion designer” toy, locking myself in my room for hours to draw up my imaginary collections. I ended up at university where I graduated with a 1st class honours degree in Fashion Styling.Then came the inevitable hole of “what do I do now ?” I had the qualifications and knowledge but was also a big girl from the north trying to pursue a career in fashion.

I was working for my parents business for a period and this is when I had started my YouTube channel. I continued to do both for a while before my channel really began to grow. Just prior to this I had just discovered the “Body Positive” and “Self Love” community on Instagram. Following accounts that spread the message that it’s ok to be who you are and to love all the things you once hated. This sparked something within me. Seeing bigger women talk about their insecurities and issues but also be completely fashion conscious was so essential to finally begin my own self love journey.

At first YouTube was a bit of fun. I had religiously watched it from around the age of 12 and when I started uploading videos it was a platform fr my plus size fashion content like hauls & look books. This progressed to advice segments for younger girls which I named my “Girl Talks”. Then fairly early on in my YouTube career I was approached by BBC3 who wanted me to present their documentary about dating & relationships within the plus size world. This was huge exposure and still to this day I receive amazing messages about how its helped how they view the topic. As my followers continue to grow, now above 100k on YouTube and 58k on Instagram I was always being asked by my followers was “Are you ever going to do a range of clothing?”

I wanted to create a brand that represented something, something more important than just YouTuber merchandise with my name plastered all over it. I wanted to create something that the younger me would have thrived on. Content that represented all people and not just the stereotypically beautiful. Thats when me and my dad decided to start AllBody. Everything is designed with uplifting messages and empowerment in mind. A broad range of sizing was essential as I didn’t want anyone to feel left out, just like I used to feel back when plus size fashion wasn’t as popular as it is today. My closest friends feature in our campaigns and it’s a dream come true to be able to share this journey with you all. Our first few drop’s have been only a few essentials but gradually we will continue to bring you pieces made with love for every single one of us.

You are all beautiful and no one can ever take that away from you.

Love from yours truly,

Emma xx