I wanted to create a brand that represented something, something more important than just YouTuber merchandise with my name plastered all over it. I wanted to create something that the younger me would have thrived on.
Everything is designed with uplifting messages and empowerment in mind. A broad range of sizing was essential as I didn’t want anyone to feel left out, just like I used to feel back when plus size fashion wasn’t as popular as it is today.
My closest friends feature in our campaigns and it’s a dream come true to be able to share this journey with you all. Our plan is to continue to bring you pieces made with love for every single one of us.