Our Story

I wanted to create a brand that represented something, something more important than just YouTuber merchandise with my name plastered all over it. I wanted to create something that the younger me would have thrived on.


Everything is designed with uplifting messages and empowerment in mind. A broad range of sizing was essential as I didn’t want anyone to feel left out, just like I used to feel back when plus size fashion wasn’t as popular as it is today.


My closest friends feature in our campaigns and it’s a dream come true to be able to share this journey with you all. Our plan is to continue to bring you pieces made with love for every single one of us.

Everyday essentials

The Collection

A range of everyday essentials. Comfy sweats, tees and hoodies for adults and kids. For every age, gender and size.

Plus a collection of a bags, caps and masks to finish off. All our garments are availble in a range of sizes from small to 5XL and are all printed with our original designs in our print shop.

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latest collections

Everyday essentials for every body.


off, especially for you 🎁

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